Competitiveness amongst brands today means that acquisition is much more expensive than retention of customers. Every brand is looking to increase its retention rates which can be done through technology integration into website or apps which help customers engage more with brands’ offerings and enhance their shopping experience. Team Apparel Resources has identified five such consumer technology providers that have partnered with renowned apparel brands in India and have helped them escalate their customers’ shopping experiences.
01 CleverTap
CleverTap is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways. It tracks actions users are taking on the app and analyses how people use the product. It can segment users based on their actions and run targeted campaigns for these segments. It can analyse each campaign to understand their effect on user engagement and business metrics. The company recently launched Signed Call™, an industry-first, VoIP- enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call™ equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure and contextual customer experiences.
02 Zoho
Zoho is a cloud-based CRM Software provider that helps business owners automate the tasks of business and provide a better experience to their customers. It allows businesses to manage all their key tasks in a single place from social media handles to their own websites. It also helps in maintaining a customer database and allows businesses to manage their books of accounts. Zoho CRM acts as a single repository to bring sales, marketing and customer support activities together and streamline process, policy and people on one platform. Zoho recently announced a revenue growth of 43 per cent and 29 per cent increase in partner network in the UAE in 2023. This growth has been marked by a significant upmarket shift, with an increasing number of mid-and-large enterprises shifting to Zoho’s comprehensive and value-driven solutions.
03 WebEngage
Founded in 2011, WebEngage is a full-stack Marketing Automation and Customer Data Platform for consumer businesses. It serves as a versatile marketing automation and customer retention platform, enabling users to collect, store and analyse first-party data for personalised campaigns across multiple channels. It plays a significant role in improving engagement and retention rates. WebEngage has been successfully used by e-commerce businesses to manage marketing automation at scale. Users have integrated WebEngage across various platforms, including mobile, desktop and apps, to send personalised remarketing communication and improve conversion funnels by reducing journey abandonment. This tool has proven to be a revenue driver for organisations as it automates marketing automation and creates meaningful user journeys.
04 MoEngage
MoEngage offers a wide range of capabilities to help deliver a company’s message across multiple channels. It is a complete full-stack solution consisting of email marketing, in-app messaging, web push notifications, SMS and a lot more. MoEngage understands that modern brands need high engagement to retain their customers. MoEngage not only helps group customers by attributes like demography, location, or age but also offers complete customisation to help build custom segments and filter groups based on marketing strategies. Sherpa, MoEngage’s proprietary AI engine, automatically figures out the right message variant and the right
time to send it to every customer based on behavioural analytics. It even picks up the right channel through which retention will be the most without experiencing churn.
05 Xeno
Xeno is an end-to-end complete CRM solution designed especially for retail, built to maximise customer understanding, run personalised marketing campaigns and drive repeat sales. Xeno is a one-stop solution for any brand to build a deep customer understanding and create relevant marketing campaigns across SMS, email, Facebook and Instagram, WhatsApp. Xeno CRM enables retailers to build consumer understanding and run relevant campaigns.
