Australia is a focused market for Bangladesh and many Australian brands are performing well in the country. One of them is LSKD which offers high-quality sportswear, activewear with a street aesthetic. This 17-year-old brand today has a revenue of more than US $ 66 million. Founder Jason Daniel who is also CEO of the company believes in constantly evolving and challenging the status quo. It delivers premium clothing and accessories developed by in-house team.
Having started as a wholesaler, the brand has reinvented itself as a consumer-facing brand and it is very strongly present online.
Why LSKD?
The brand is recognised for transforming into sportswear with a streetwear aesthetic, homing in on functional fitness communities with a mission to encourage people to become one per cent better every day. And from the last two years, it is in the limelight for various reasons as it was worn by celebrities like American actor Zac Efron and Emily Ratajkowski. LSKD has been named the Telstra Business of the Year and Outstanding Growth Winner for 2024. The brand also entered the US and witnessed good growth there.
Its offline presence started just two years back and overall it opened more than 16 stores. The company is of the view that its physical store presence has resonated with its customer base, which has been built through direct-to-market approach focused on creating a community of brand advocates. It is aggressively focusing on sales as it launched on Black Friday two weeks early, with the company calling it a record in revenue and traffic. Just three months back, it launched its first TV commercial.
Product offerings
The brand offers clothing and accessories for men, women and unisex that include leggings, pants shorts, hoodies, jumpers, sports bras, sweaters tees, jackets, tops, bodysuits and much more. Similarly it deals in a large range of socks, underwear, towels, bagpacks, duffle bags and headwear. Its various products use raw materials like cotton, polyester and various blends like PC, modal and spandex, wool, acrylic twill etc. Depending on products, its price range varies from US $ 13.20 to US $ 65.75.
Focus on sustainable initiatives
The brand is partner and supporter of numerous charities. For example, it has designed, developed and released a number of Breast Cancer campaigns in support of The National Breast Cancer Foundation (NBCF). With a strong focus on supporting the society, the brand has developed ‘PROJECT EARTH’ and underlines that more than a PR stunt, it is a concise strategy to recognise the brand’s responsibilities towards sustainability and continually make changes at every point of its supply chain to ensure protection of earth.
Opportunities for Bangladesh
As per the information available, the brand has its suppliers in China’s Guangzhou and the way it is growing, there are enough chances that it will require more suppliers. Bangladesh, being a pioneer in the manufacturing of sportswear and activewear, stands high chances of getting good orders from LSKD. The raw material used by LSKD and the price point offered by the brand are not something difficult to achieve for Bangladesh.
