India Circus, a home décor and leisure business owned by Krsnaa Mehta, has launched a new clothing collection as part of its fashion vertical, broadening its product line.
Women’s co-ord sets, kurtis, and kaftans are among the many items in the collection, while men’s shirts and scarves will be available.
With its ‘Save the Craft’ line of unisex t-shirts, the business had previously dabbled in apparel. India Circus hopes to strengthen its standing in the fashion industry with its new collection.
“Our customers have been wanting our prints on clothes for a long time, and now that we’re making our debut, we’re looking forward to much more and discovering new things every day,” said Krsnaa Mehta, creator of India Circus, in a statement regarding the launch.
The fashion line is a celebration of India’s artistic heritage and a statement of individual style, going beyond simple apparel. “The brand invites you to step into the future of fashion while embracing the beauty of tradition with each piece,” he continued.
The collection is available exclusively on India Circus’s online platform.
