Retail Tech

Apparel Resources spotlights four key start-ups at the forefront of transforming fashion business through advanced AI technologies.

Mapping consumer sentiments becomes even more imperative today because the younger generations, like GenZ and Alpha are deeply fascinated by technology, especially talking to devices like Alexa.

The growing significance of fashion metaverse is evident as retailers explore innovative methods to connect with customers. Virtual try-ons, virtual storefronts, social shopping can help in creating a more immersive and interesting shopping

Unlike omnichannel, where channels may operate independently, unified commerce synchronises data and operations, providing a seamless customer experience.

Team Apparel Resources delves into the transformative power of artificial intelligence (AI) and generative AI in addressing the challenges faced by fashion e-commerce industry, right from inventory management to personalised recommendations

Here are some excerpts from the engaging discussion that Team Apparel Resources had with Vikram R Singh, Founder and CEO of Antier, on the use of metaverse, web 3.0 and blockchain in India, particularly in the fashion industry.

Building a dedicated fashion store on an e-commerce platform provides greater convenience as shoppers no longer need to navigate between multiple websites or apps.

By crafting holistic engagement channels, brands can identify pain points, moments of delight and areas for improvement, enabling them to create a seamless and enjoyable experience for consumers.

Within the context of the fashion industry, generative AI addresses the persistent challenges faced by retailers in terms of varying consumer preferences and purchase decisions.