Erdem x H&M

Swedish fashion retailer H&M’s almanac collaborations have become one of the most covetable launches of the year. This year the brand partnered with Erdem Moralıoğlu of the London-based label Erdem for his first-ever high-street collaboration.

The designer brought his famous experimental textiles, vibrant florals and lace to the H&M floors with this collection. Needless to say, the entire line was mostly sold out on pre-orders even before its official in-store launch.