Men’s apparel brand Celio has opened a new exclusive brand outlet in Lucknow to reach more shoppers in Uttar Pradesh. The store is located in the northern city’s Lulu Mall where it joins labels including Adidas, Allen Solley, Max Fashion, and Gap among others.
The store includes technological features such as digital displays showing information about its products throughout the outlet. Shoppers can browse an array of denim, casual shirts, and other western wear staples in the store.
Along with its range of classic casual wear, Celio also retails a wide selection of licensed products such as graphic T-shirts and sweaters for franchises including Stranger Things, Demon Slayer, Batman, One Piece, Attack on Titan, and Teenage Mutant Ninja Turtles among others, according to its India website. The brand also retails an innerwear line.
Celio was first established in France in 1970. The label retails across France and also has a presence in 49 other countries across the world with over 1,100 stores. In India, Celio retails from its D2C e-commerce store and brick-and-mortar outlets across the country.
