In an effort to stop plastic waste from polluting rivers and seas, Perry Ellis International, Inc. (PEI), the parent company of Original Penguin and Perry Ellis, has extended its collaboration with CleanHub to include the Perry Ellis brand.
PEI now dedicates a percentage of its sales to the retrieval of an additional 10,000 pounds of plastic annually as a result of the growth of its partnerships. This sustained partnership with CleanHub demonstrates PEI’s unwavering commitment to environmental responsibility and sustainability.
“At Perry Ellis International, we recognize the critical threat that plastic pollution poses to the health of our oceans and ecosystems,” said Oscar Feldenkreis, CEO of Perry Ellis International Inc.
Since April 2022, CleanHub, a Berlin-based software company that specialises in implementing waste recovery systems in Asia and Africa, has collaborated with PEI’s Original Penguin brand. The alliance has gathered about 25,000 pounds of plastic so far, and more is always being added.
“Perry Ellis is an excellent example of a company taking proactive steps to care for our planet,” said Joel Tasche, co-founder and co-CEO of CleanHub, in a statement.
The collaboration supports PEI’s primary objectives of combating global plastic pollution and responsibly managing its plastic waste. Additionally, it pushes PEI towards complete openness in its efforts to reclaim and recycle plastic, enabling efficient management and a decrease in the company’s plastic footprint.
