Comet, the footwear brand, ventures into denim territory with the debut of its inaugural denim sneakers for both men and women. Dubbed the ‘Bluejay Sneaker,’ this urban-inspired addition aims to broaden the label’s portfolio, targeting a youthful and streetwear-oriented demographic.
Unveiled through the brand’s direct-to-customer e-commerce platform, Comet’s latest release boasts distressed dark wash denim uppers, complemented by white soles, laces, and tan accents, catering to diverse styling preferences and occasions.
“The Bluejay Sneaker is a playful nod to the beloved aesthetic of ripped jeans, capturing the authentic essence of well-worn denim in every pair,” announced the brand in a press release. “Crafted with premium materials and meticulous attention to detail, it is the perfect balance between classic and cool. The distressed upper and indigo blue gives you the authentic look of your favourite pair of worn jeans… denim is the ultimate expression of laid-back sophistication, making Comet’s Bluejay Sneaker a must-have for denim aficionados everywhere.”
Founded by sneaker aficionados and entrepreneurs Utkarsh Gupta and Dishant Dayani in 2023, Comet has rapidly gained traction as a homegrown sneaker label. Within just five months of its inception, Comet has achieved a remarkable 50 per cent month-on-month growth, positioning itself as one of India’s fastest-growing direct-to-customer footwear companies.
