Berrylush has reported a 50 per cent increase in daily net sales within two months of launching its shopping app in August. The app has also driven significant growth in customer engagement, reflecting rising demand for seamless digital shopping experiences.
The brand revealed that its return on advertising spend has surged tenfold, underscoring the effectiveness of its digital marketing campaigns. Conversion rates have doubled, and average order values have seen a notable rise. The app’s focus on delivering a hassle-free shopping experience has contributed to its success.
Additionally, Berrylush reported a 1.3 times increase in pre-paid orders, which now represent 45 per cent of its online transactions. These orders have lower cancellation rates, strengthening the brand’s cash flow.
While strengthening its digital footprint, Berrylush also continues to expand its offline presence with stores in New Delhi, Noida, Rohtak, Surat, Indore, and Hyderabad. The brand caters primarily to Gen Z and millennial women, with an in-house team of fashion designers driving its unique offerings.
