Swopstore, an online platform focused on brand discovery and consumer engagement, has announced a strategic partnership with Aditya Birla Fashion and Retail’s (ABFRL) brands Aurelia and W.
This collaboration aims to enhance the shopping experience for Swopstore’s users by providing access to a wider range of products from two well-established fashion brands.
The customer acquisition platform’s Co-Founder and CEO Ayush Gupta has said that they are “excited” to work with these leading womenswear fashion brands. He also emphasised that Swopstore is a platform that prioritises creating meaningful connections between consumers and brands.
He further added that this partnership will add more “value and convenience” for the app’s customer base. “With Swopstore, we think that shopping is about finding the right products in the most interesting and fulfilling ways possible, not just about buying things,” the online platform’s CEO said.
The online platform currently features over 200 brands, including popular names like Bombay Shaving Company, Mokobara, and Snitch. By expanding its brand portfolio, Swopstore is committed to providing a diverse and engaging shopping experience for its customers.
The Aditya Birla Group labels Aurelia and W specializes in a range of women’s ethic wear apparel and accessories. The ethnic wear brands currently have presence across the Indian e-commerce as well as physical marketplaces.
