Anamika Khanna and Rahul Mishra partner with the American luxury retailer Saks to retail their labels in the US market. The partnership brings Khanna’s AK|OK and Mishra’s AFEW labels to Saks’ website and select Saks Fifth Avenue stores, showcasing their latest collections.
Tracy Margolies, CMO at Saks, highlighted that partnering with Mishra and Khanna offers a fresh approach to everyday, timeless fashion while celebrating Indian heritage and artistry.
Khanna added Saks provides the label, allowing an opportunity to reach a wider and more diverse audience with the free spirit that embodies AKIOK. Mishra shared that AFEW Rahul Mishra at Saks is designed to bring effortless luxury to the modern woman’s wardrobe.
The luxury retailer hosted a launch event in New York City, where both designers unveiled their women’s ready-to-wear collections.
