Luxury label Ashish has launched its first-ever exclusive e-commerce website and entered the direct-to-consumer (DTC) segment. The London-based brand’s webstore offers a curated selection of reissued archive pieces and exclusive designs.
Designer Ashish Gupta, the creator, is well known for his handcrafted aesthetic works with glamorous sequin studded garments. He has also worked with top celebrities including Taylor Swift, Miley Cyrus and Katy Perry.
Personally curated, the website’s initial 24-piece collection includes reimagined favourites from the AW24 collection. The collection features knitwear, dresses and colourful separates. Standout pieces include his Sunflower Long Bias Dress, a Sequined Long Sleeved Short Dress and a World Peace Sweater Dress among other iconic pieces.
The luxury label celebrated its 20th anniversary with a retrospective exhibition and the brand is now expanding its online presence beyond previous retailers like Matches and Annie’s Ibiza.
The website also offers limited-edition reissues of iconic SS14 shopper bags and will continue to feature seasonal drops with exclusive product runs.
