Udaipur-based D2C fashion brand Beyoung is set to open its first international store in Dubai, marking the brand’s entry into the global market. “We are planning to launch global stores in the Middle Eastern regions to expand our international presence,” said Shivam Soni, founder of Beyoung.
The company has seen a 35 per cent growth in sales in the quarter ending June 2024 compared to the previous quarter and aims to increase its footprint within India as well. “We tailor trendy outfits to suit the needs and budgets of Tier-2, 3, and 4 cities, ensuring fashionable clothing is accessible to everyone. Our focus will be on the country’s southwest region, targeting states like Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu,” Soni added.
Beyoung plans to open over 30 offline stores in India by the end of December 2024. Over the next three years, the company aims to have over 300 offline stores across Tier-2, 3, and 4 cities in India by 2027 and over 100 stores this fiscal year. The brand is targeting a gross merchandise value (GMV) of Rs 650 crore by 2027 while enhancing its omnichannel presence.
