Sports brand Puma India has expanded its roster of brand ambassadors by onboarding cricketers Riyan Parag and Nitish Kumar Reddy to strengthen its connection with Gen Z consumers.
The cricketers join Puma’s lineup of Indian brand ambassadors, which includes Virat Kohli, Mohammed Shami, Kareena Kapoor Khan, Harmanpreet Kaur, MC Mary Kom, Avani Lakhera, Ibrahim Ali Khan, and Shanaya Kapoor.
As part of their association with Puma, Parag and Reddy will promote the brand’s footwear, apparel, athleisure, and accessories through various events and initiatives.
Riyan Parag expressed his excitement about the partnership, stating, “Joining Puma is an incredible honour. Being part of a brand that champions performance and innovation is truly inspiring. I am excited to represent Puma and hope to motivate young cricketers to follow their passion with the same commitment and enthusiasm that the sports giant embodies.”
Nitish Kumar Reddy added, “The association with Puma is a major milestone for me, and I am eager to represent the sports brand both on and off the field. I believe that together, we can achieve amazing things and inspire the next wave of athletes to follow their dreams with the same passion and commitment.”
Recently, Puma has been enhancing its connection with youth culture in India by associating with Gen Z celebrities to boost sales.
