Global fashion and lifestyle retail conglomerate Apparel Group has announced its expansion into Dehradun (Uttarakhand) and Gandhinagar (Gujarat), introducing a range of global brands to these cities. The new stores feature brands such as Beverly Hills Polo Club, Bath & Body Works, Aldo, and R&B.
Abhishek Bajpai, CEO of Apparel Group India, commented, “We are dedicated to growing our footprint in Tier II cities by tapping into the expanding market and enhancing brand visibility. Our aim is to deliver outstanding shopping experiences and forge enduring relationships with customers in these regions.”
At the Mall of Dehradun, shoppers can find fashion and lifestyle collections from Bath & Body Works, Beverly Hills Polo Club, and Aldo, while Swagat Holiday Mall in Gandhinagar offers Bath & Body Works, Beverly Hills Polo Club, and R&B.
Apparel Group operates over 2,200 retail stores across more than 85 brands worldwide, employing over 22,000 staff from diverse backgrounds. The conglomerate has an existence in the Gulf Cooperation Council (GCC) countries, including Bahrain, Qatar, Kuwait, Oman, Saudi Arabia, and the UAE, and is expanding into markets in India, Indonesia, Thailand, South Africa, Singapore, Malaysia, and Egypt.
The group provides an omnichannel shopping experience through brands from the USA, Australia, Canada, Europe, and Asia. Its diverse portfolio includes brands such as Tommy Hilfiger, Aéropostale, Jamie’s Italian, Charles & Keith, Skechers, Victoria’s Secret, Tim Hortons, Cold Stone Creamery, ALDO, Nine West, Calvin Klein, Bath & Body Works, Inglot, and Rituals.
