Lenzing Group, a leading global producer of wood-based specialty fibres has introduced the initial phase of the ‘Fibre Recycling Initiative’ by TENCEL™ alongside its valued mill partners, Artistic Milliners from Pakistan, Canatiba from Brazil and Textil Santanderina from Spain.
TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fibre offerings. The Lenzing Group, having revenue of € 2.57 Billion, stands for ecologically responsible production of specialty fibres made from the renewable raw material wood.
In a statement, the group informed that the new initiative kicks off with the production of denim fabrics derived from mechanically recycled TENCEL™ branded lyocell fibres. With the usage of pre-consumer lyocell waste at a commercial scale, the initiative redefines the circular future of a sustainable denim industry globally.
“Brands and consumers count on us to lead the change towards a more sustainable industry value chain,” said Tuncay Kılıçkan, Head of Global Business Development, Denim, at Lenzing. “As we constantly seek ways to improve circularity across various components of the textile industry, our like-minded, decades-long value chain partners have innovatively discovered the mechanical recycling of TENCEL™ Lyocell fibres in denim production. While such a concept is still relatively new to the wider industry, the development of the ‘Fibre Recycling Initiative’ by TENCEL™ sets out to promote the benefits and unleash the full potential of the new circular fabric.”
The initial phase of the new circularity initiative spotlights the ongoing quest for sustainable denim production and innovation from Lenzing and its mill partners as they answer a common call for sustainability, circularity, and transparency in the global textile value chain. This is driven by growing demand from consumers who are looking for more sustainable and circular product options.
