Bonjour, one of the oldest socks manufacturing companies of India and a leading domestic brand and exporter, which initiated its operations in 1988, is going for expansion through backward integration by beginning yarn production. The company is investing Rs. 5 crore on this project and is planning to produce initially two tonnes of yarn per day. It has also added 30,000 sq. feet space to its existing unit in Greater Noida for establishing its new yarn production unit, to be operational shortly.
“It is still difficult to get yarn as per our requirements and time schedules. We were unable to do expansion in socks manufacturing due to this barrier. To overcome this issue, we initiate our own yarn-manufacturing unit. We will produce special processed yarn including Lycra covered yarn here,” said Raj K. Jain, MD, Zonac Knitting Machines, Greater Noida and the manufacturers of the Bonjour brand, to Team StitchWorld.
The company which is expecting a turnover ofRs. 50 crore this year is also planning to double its socks manufacturing capacity in the next two years from the present capacity of 40,000 pairs per day. Enthusiastic about the future Jain says, “There is tremendous growth in the domestic socks market and we are expecting to double our business in the coming years.”
