Working with prestigious clients like Ross Men, TJ Maxx-Marshalls, Winners, rue21, dd’s Discounts, Burlington Men, Ravelheart, Tirupur is one of the leading buying houses. And under the leadership of Deepa Kohli, Harish Kumar Kohli, the company is trying to constantly move ahead. With some small but effective steps, the company is not just ensuring growth but also adding value for its suppliers too.
Deepa and Harish’s background in manufacturing and strong design sense for retail and e-commerce is one of their biggest strengths. And the duo believes that due to this strength, consumers can be benefited directly.
Though the overall business scenario is still unpredictable, Ravelheart is geared up for growth and it keeps getting new business ideas and working on fresh look.
Moving forward, Ravelheart is also getting into manmade fibres with different blends and many more interesting stuff. It is on its way and trying to push the fabric vendors to keep on experimenting with many printing, finishing and dyeing techniques.
Strengths contributing to Ravelheart’s growth
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“It’s very challenging because we have to explore many more different content, qualities and handfeel at a very efficient price which our competitors are already doing around the globe. India has to diversify the various fabric components, contents, textures and various finishing which can be possible because they are pushing each other to get the best out of it and learning the curve,” says Harish. He further adds that the company is adding resiliency and consistency across all levels. Harish adds, “We have to increase our efforts as now we have more extensive research, more travelling around the globe and are deep diving into digital space, so we can have a deeper understanding of the business scenario.”
The good aspect of Ravelheart is its consistency with the vendors as Harish and Deepa don’t believe in adding factories for pricing. Working with three major dedicated vendors and a couple of factories for the different categories, Ravelheart is in the process of adding more suppliers for the various other categories. Harish says, “Once you keep on adding new design directions, you ought to have different add-on setups.”
| Ravelheart has specialisation in T-shirts, hoodies, sweatshirts, tank tops, crop tops, joggers, shorts and shirts for men, women and kids categories comprising various knits and woven fabrics. |
Harish then states, “We are very consistent with our factories. But yes, for the new categories and new fabrications, one has to keep adding new vendors which we are also doing because each factory has its own expertise and in order to grow further, one has to keep looking for vendors who are into new categories, also into fabrics and items.”
Deepa adds an interesting point as she says, “It’s not about adding more buyers, suppliers, rather, it is about adding a new look to the label. For us, labels are meant to be refreshed because we believe consumers follow that refresh look all the time and they relate to the same.”
The company is planning to use natural dyes, undyed fabrics and many more such natural items going ahead to support sustainability.
