In the ever-evolving landscape of the global textile and apparel industry, Bangladesh has emerged as a key player, particularly in garment manufacturing. The country has been synonymous with affordable and mass-produced garments and its sourcing of materials has been largely centred around cost efficiency. But will it continue to be the key manufacturing destination in time to come?
Now as the global market is witnessing a shift in consumer preferences, with an increasing demand for sustainable and ethically sourced products, this change in consumer mindset has compelled garment buying houses in Bangladesh to reconsider their sourcing strategies. Today’s consumers are more conscious about the environmental and social impact of their purchases and brands that align with these values are gaining prominence.
And, addressing these new and evolving issues, the Bangladeshi garment buying houses must prioritise the sourcing of sustainable and eco-friendly materials. This not only caters to the changing preferences of consumers but also opens up new markets and enhances the reputation of Bangladesh as a responsible player in the global supply chain.
In tandem with changing consumer demands, technology is playing an increasingly crucial role in the garment materials’ sourcing scenario. Automation, artificial intelligence and data analytics are reshaping how buying houses operate, providing them with tools to enhance efficiency, reduce costs and make informed decisions.
One significant trend is the use of technology platforms that connect buyers with suppliers, streamlining the entire sourcing process. These platforms enable garment buying houses to discover new suppliers, negotiate contracts and monitor production processes, all through digital interfaces. This not only saves time but also facilitates transparency and accountability in the supply chain.
| In tandem with changing consumer demands, technology is playing an increasingly crucial role in the garments’ sourcing scenario. Automation, artificial intelligence and data analytics are reshaping how buying houses operate, providing them with tools to enhance efficiency, reduce costs and make informed decisions. |
Secondly, analysing the digital platform of seasonal design trends and preparing 3D designs by sourcing sustainable materials could play a significant role in drawing attention of new and prominent clients across the globe.
Moreover, technologies like blockchain are being employed to ensure the traceability and authenticity of raw materials. This is particularly important in the textile industry, where concerns about counterfeit materials and unethical sourcing practices have been prevalent. By leveraging blockchain, buying houses can create transparent supply chains, providing consumers with the assurance that the materials used in their garments adhere to ethical and sustainable standards.
Data analytics is another powerful tool that can revolutionise garment materials’ sourcing. By analysing market trends, consumer behaviour and supplier performance, buying houses can make data-driven decisions, optimising their sourcing strategies. Predictive analytics can also help in forecasting demand, preventing overstock or shortages and ensuring a more agile and responsive supply chain.
While the adoption of technology brings in numerous benefits, it also poses challenges for traditional garment buying houses that may not be well-equipped to embrace these changes. Resistance to technological adoption, lack of expertise and initial investment costs are some of the hurdles that buying houses may face.
To overcome these challenges, it is essential for Bangladeshi garment buying houses to invest in training and development programs for their teams. By enhancing the digital literacy of their workforce, buying houses can ensure a smooth transition into the era of technology-driven sourcing. Additionally, collaborative efforts within the industry, such as sharing best practices and insights, can help mitigate challenges and accelerate the overall digital transformation.
The garment materials’ sourcing scenario in Bangladesh is at crossroads, where traditional practices are colliding with the demands of a changing global market. While sustainability becomes a key focus due to shifting consumer preferences, technology emerges as a powerful enabler for efficiency and transparency in the sourcing process.
The country’s garment buying houses must recognise this paradigm shift and adapt accordingly.The future success of the industry lies in the hands of those who can navigate the winds of change and embrace innovation in their sourcing strategies.
| Rehnuma Chowdhury, MD, Fifth Alliance Global FZC
With a diploma in Fashion Designing, Rehnuma Chowdhury has a long experience as a designer crafting award winning products for international brands like Ash City, North End, Peak Performance, C&A, Next, Lundhags and many more. With an annual revenue of more than US $ 150 million, Fifth Alliance is a more than a two-decade old fashion business and design consulting firm helping product-based brands scale their sustainable apparel businesses. |
