D2C men’s fashion brand, SNITCH, has reached a gross merchandise value (GMV) of Rs. 400 crore and aims to surpass the milestone of Rs. 600 crore GMV by the end of the fiscal year 2024. Chetan Siyal stands at the forefront of SNITCH as its influential CMO and Founding Member. With over eight years’ spent carving a niche in marketing and advertising, he has been instrumental in SNITCH’s meteoric rise, setting it apart in a fiercely competitive landscape. A maverick in blending market trends with consumer insights, Chetan spearheads innovative campaigns that resonate deeply with the audience, cementing SNITCH’s status as a trendsetter.
Daily Routine
My day kicks off early with a morning workout session. This energises me for the day ahead, filled with strategic meetings, creative brainstorming and connecting with my team. I ensure there’s time carved out for personal learning or hobby in the evening, followed by family time to recharge.
Passion and Hobbies
Beyond my love for marketing and brand building, I’m passionate about fitness, exploring the latest tech gadgets and photography. My weekends often involve outdoor adventures or experimenting with cooking global cuisines.
3 Must-Watch Movies
The Pursuit of Happiness: A testament to perseverance and dreaming big
Forrest Gump: Life’s unpredictability and the beauty of it
Zindagi Na Milegi Dobara: Bollywood’s exploration of friendship, adventure and self-discovery against the backdrop of Spain’s scenic beauty
3 Must-Read Books
Start with Why by Simon Sinek: Inspiring readers to find their purpose in both their career and personal life
The Alchemist by Paulo Coelho: A magical story about following your dreams and listening to your heart
The Power of Your Subconscious Mind by Joseph Murphy: Delving into the potential of our subconscious to change our life
Bucket List
Fly a plane, take a culinary tour of Italy, contribute to a significant social cause such as women empowerment.
Define Success
Success for me is about making an impact on the industry, on people’s lives and leaving behind a legacy of positive change. It’s about the journey, the growth and the people you uplift along the way.
Role Models
Ratan Tata, for embodying leadership with integrity, humility and a clear vision not just for business success but for societal improvement. His approach to business and philanthropy continues to inspire me.
Favourite Cuisine
Indian, for its diversity and complexity. There’s always something new to discover.
One Superpower I Wish I Had
The ability to instantly learn and master any new skill. The possibilities would be endless!
Thoughts on AI
AI is a game-changer for marketing, offering unparalleled insights and personalisation. It can be leveraged to enhance human creativity, not replace it.
Advice to Young Professionals
Stay curious, embrace failure as a stepping stone and always look for ways to add value beyond your job description. Networking isn’t just about taking; it’s about what you can offer.
Thoughts on Work-Life Balance
It’s not about balancing; it’s about integrating. Passion for your work
and personal life should fuel each other, not compete.
