With United Legwear & Apparel Co. (ULAC), Skechers has extended its long-standing distribution agreement for legwear to encompass distribution throughout the United Kingdom and the European Union.
United Legwear & Apparel Europe BV and United Legwear & Apparel UK Ltd., ULAC’s recently established, wholly-owned subsidiaries in the EU and UK, will oversee the licence management in these two newly added regions.
“ULAC has had a successful partnership with Skechers for two decades in North America,” said Isaac Ash, CEO and President of ULAC, explained that the timing was perfect for the addition of these territories to their licensing agreement.
“With the establishment of ULAC Europe B.V. in 2023, it’s a strategic time for Skechers to tap into our capabilities and increase their legwear presence in retailers across these countries,” he added.
As part of the agreement, Skechers will now have a dedicated showroom where buyers from major retailers can readily explore the legwear collections for men, women, and children at ULAC Europe B.V.’s headquarters in Amsterdam and at the showroom in London.
“Customers’ enthusiastic response to our offering of Skechers-branded socks has paved the way for additional expansion opportunities, including in Europe,” said Michael Greenberg, president of Skechers.
