Founded in 2019, Aristobrat epitomises affordable luxury in the realm of men’s fashion. Crafted with meticulous attention to detail, Aristobrat embraces the ethos of simplicity, quality and purpose and seamlessly integrates into the modern man’s wardrobe, offering indispensable essentials that effortlessly elevate everyday attire. The brand is committed to sustainability and ethical practices while redefining the landscape of men’s fashion, one timeless piece at a time that aims to disrupt fast fashion culture with thoughtful wardrobe essentials. At Aristobrat, simplicity reigns supreme. The brand champions quality over quantity, ensuring that each piece serves a distinct purpose in a man’s wardrobe. The brand promotes a smarter approach to dressing, rejecting the chaos of excess for a refined aesthetic that prioritises craftsmanship and enduring style.
At a time when fashion brands are trying to catch everyone’s eye with short-lived trends, Aristobrat strives to bring real style to the forefront by carefully crafting timeless ensembles.
Shedding light on the mission, Karan Singh, Director and CEO of Aristobrat explains, “At Aristobrat, we recognise that fast fashion perpetuates the belief that one never has enough, fostering an insatiable need to stay on top of trends despite the abundance already possessed. This cycle leads to endless clutter and contributes to environmental degradation. We aim to break this cycle by offering timeless essentials that transcend trends and encourage mindful consumption.”
Sharing his inspiration, Karan adds, “Our aim is to make aspirational products more affordable. I remember when my father used to visit Italy and parts of Europe and how we loved the clothing that he brought back for us. I wanted to one day make really good fabrics and clothing accessible to people in India.”
Aristobrat boldly challenges the norms of luxury and ultra-luxury fashion, offering premium quality pieces at prices that are accessible to all. By dispelling the belief that sophistication necessitates a high price, Aristobrat paves the way for a more inclusive approach to style. With a successful four-year tenure, the brand has cultivated a loyal clientele, reflected in an impressive average repeat customer rate of 40 per cent.
“What’s worked for us is that we don’t explicitly sell our products; rather, we communicate the idea of building a more thoughtful wardrobe that has an immense repeat value,’’ adds Karan.
The brand’s carefully curated permanent collection includes a range of sport-luxury polos, formal shirts, occasion shirts, trousers, all-purpose pants and its signature Tjamas™️- a true crossover between pants and pajamas, which are meticulously crafted to serve as a cornerstone in every man’s wardrobe.
Aristobrat finds pride in its commitment to avoiding dead stock, actively selling all the inventory it generates and ensuring that every item produced finds its rightful owner. This conscious business approach reflects the brand’s dedication to promoting mindful consumption, minimising waste and advancing sustainability within the fashion industry.
By creating timeless pieces that stand the test of time, Aristobrat aims to inspire individuals to embrace slow fashion. Its affordable luxury capsule collection encourages building wardrobes that are both stylish and sustainable. This approach is a vital step toward breaking free from the fast fashion cycle, which often results in excessive clutter and environmental degradation.
| Aristobrat prides itself on four core pillars that underpin its ethos:
Thoughtful Essentials: Each Aristobrat piece is carefully curated to serve as a cornerstone of a man’s wardrobe, offering versatility and longevity. Great Fabrics: The brand prioritises premium materials, ensuring superior comfort, durability and style. Narrow Colour Palette: By focusing on a select range of timeless colours, Aristobrat simplifies the process of mixing and matching, allowing for effortless coordination. Zero Compromise on Quality: Aristobrat maintains unwavering standards of craftsmanship, refusing to compromise on quality in any aspect of production. |
