In an effort to improve its online visibility and spur growth, top women’s western fashion brand Berrylush has formed a strategic alliance with GoKwik, a top e-commerce enabling platform.
By providing its consumers with an exceptional shopping experience and growing its direct-to-consumer (D2C) presence in deeper Indian regions, this relationship with GoKwik will enable Berrylush to double its order volume and income by 2025.
“In India’s rapidly changing e-commerce landscape, ensuring a seamless customer experience and reducing RTOs are crucial for sustainable growth,” said Alok Paul, co-founder and COO of Berrylush. “We are already seeing improvements as a result of GoKwik’s creative solutions. We have made great strides in reaching our goals in just 15 days, and we expect drop-offs and RTO rates to significantly decline.”
As a leading player in the omnichannel fashion sector, Berrylush plans to generate US $ 11.89 million in revenue this fiscal year. It will make use of GoKwik’s 120 million-strong customer base to offer eCommerce customers a better experience throughout the checkout process and beyond. Berrylush wants to increase COD GMV and decrease returns before delivery with its strong technology and intelligence supported by data science.
“Berrylush is a brand that has truly mastered the art of connecting with today’s fashion-conscious shoppers,” continued Chirag Taneja, co-founder and CEO of GoKwik. “They have been expanding gradually and have big ambitions for the upcoming year. Through our solutions, we look forward to helping them realise those growth ambitions. I can’t wait to follow and facilitate their future ascent!”
Berrylush intends to incorporate GoKwik’s technology into its mobile app after its successful website launch, with the additional goal of lowering drop-offs by 20 per cent and RTOs by 50 per cent. Berrylush expects a seamless transfer and further expansion in the upcoming months with GoKwik’s assistance.
