The biggest clothing maker and exporter in India, Shahi Exports, announced a significant rebranding initiative in honour of its 50th anniversary. This achievement marks the beginning of a new age for the company and reaffirms its commitment to ethical behaviour, green innovation, and employee empowerment.
“For 50 years, Shahi has dedicated itself as a brand to establishing and preserving the confidence of all those with whom we do business,” stated Harish Ahuja, who leads Shahi Exports as its managing director and chairperson. “This redesign represents our journey and commitment to sustainable fashion as we mark our 50th anniversary. We are happy with the way our new brand identity reflects and embraces our values and long-term objectives.”
With 80 per cent of the textile manufacturing process vertically integrated, Shahi today runs more than fifty factories across eight Indian states
A new visual identity that captures Shahi’s essence and personality is introduced via the brand refresh. The new logo represents knowledge, stability, and clarity with its gradient colour scheme that transitions from teal to purple. Its dedication to quality and passion for innovation are demonstrated by the spark on the “i.”
The new slogan, “Manufacturing with a purpose,” pays homage to the profound sense of purpose that has served as Shahi’s compass for the past half-century.
