Fierce London, designer Shubh Goyal’s apparel brand, will make its runway debut in London on 14th September. The streetwear label will unveil its new collection, ‘Fierce Ascendancy,’ at London Fashion Week, aiming to expand its global customer base.
“Fierce Ascendancy is a movement,” stated creative director Shubh Goyal in a press release. “It’s about modern luxury pioneers embracing their inner strength, breaking barriers, and self-acceptance. With this collection, we’ve merged cutting-edge craftsmanship with a bold expression of our brand identity. At Fierce London, we stand for dominance, exclusivity, mystique, and power.”
Fierce London’s upcoming showcase draws inspiration from the “resilience and strength symbolised by leather and the allure of an all-black palette.” The brand aims to challenge conventional views of streetwear by integrating high fashion elements and blending luxury with daring aesthetics.
By presenting during London Fashion Week, Fierce London seeks to establish itself within the global fashion arena, engaging with industry leaders and fashion influencers to broaden its reach. Post-show, the brand plans to explore creative collaborations with artists and designers to enlarge its product range.
