E-commerce giant Tata CLiQ has undergone a transformation, rebranding as Tata CLiQ Fashion. The fashion-focused platform will now feature products including apparel, footwear, watches, accessories, beauty, gadgets and home décor.
With a brand-new logo, redeveloped packaging and brand manifesto, Tata CliQ Fashion has over 6000 Indian and International brands on its platform. It has also added a new beauty segment named Tata CLiQ Palette and a dedicated section for sneakers and lingerie, among others. It will also include a dedicated thematic store for Winter wear and Wedding wear apparels.
This marks a significant shift in the brand’s outlook towards the market place reflecting the company’s commitment to providing a dedicated shopping experience for fashion and lifestyle enthusiasts.
Tata CLiQ CEO Gopal Asthana said that this new identity reflects the company’s focus on meeting consumers’ changing needs.
As per media reports, the app also plans to develop features like ‘virtual try-on’ and ‘hyper-personalization’ features aimed at enhancing the shopping experience of the buyers.
