In order to debut an exclusive kidswear range starting in the autumn and winter of 2024, denim company Wrangler and licensing house Brand Machine Group (BMG) have announced their agreement.
Wrangler announced in a statement that it would take advantage of BMG’s production and design skills to introduce a redesigned kidswear line that combines its signature Western aesthetic with a modern twist, giving shops the chance ‘to construct full ensembles for young fashion enthusiasts’.
The first collection will honour Wrangler’s iconic looks and feature shirts and accessories in addition to timeless jeans like the Texas and Greensboro designs, which capture the history and essence of the American West.
Henry Blogg, design director at BMG, said, “Building on our successful partnership with the Kontoor group, we saw an opportunity to expand our collaboration. Together with Wrangler, we aim to create a collection that captures the essence of Western fashion while infusing it with modern elements, ensuring that kids everywhere can embrace their adventurous spirit with style.”
